100% Residue Free
Magnesium chloride melts into a clear brine within minutes, leaving no salt stains. It ensures that entrances and lobbies look presentable, it maintains a clear outdoor path, protects expensive furniture and decor, and prevents staining shoes and clothing.
Pet & Environment Safe
Salt harms vegetation and grass, causes pain to pets and can even be harmful to people when exposed in large quantities. Natural Resources Canada recommends magnesium chloride instead, as it is 3x less toxic than salt, contains 7x less chloride than salt, pain-free for dogs and other pets, safe for vegetation and grass.
High performance for Canadian winters.
PureMG has class leading efficiency, activating at a 20-45% lower concentration — up to 50% less material needed.
PureMG works optimally at -19c and keeps working down to -33c — strong enough for even the toughest Canadian winter.
Safer than most household goods.
PureMG is less toxic than most household products and the least toxic ice-melting compound.
The most corrosion resistant ice-melter.
PureMG is the clear leader in corrosion safe ice-melters, with less than 1% the concrete spalling and 59% less metal corrosion.